IDAA at a Glance: “IDAA is a modern UK platform where anyone can post a request for a job they need done, instantly notifying verified local professionals in that area. Professionals pay a small fee in credits to unlock the customer’s contact details, and the platform earns its revenue through these credit sales.”
📌 Project Overview: What is IDAA?
IDAA (idaa.co.uk) is a UK-based online marketplace. Its primary goal is to bridge the gap between people who need a specific service (clients) and the local professionals (pros) who provide it. It is a trusted platform operated by MT CLASSIC BUSINESS UK LTD.
⚙️ How It Works (The Full Journey)
The entire system is designed to be seamless and automated for both clients and service providers. Here is the step-by-step breakdown:
1. Client Posts a Service Request
- The client visits the site and selects their required service category (e.g., cleaning, plumbing, electrical, etc. — 21 categories in total).
- No long, open-text essays are needed. The client simply uses guided options and time slots, enters their UK postcode, and submits. This ensures every lead is highly structured and easy to evaluate.
2. Automated Proximity Matching
- The system’s proximity engine automatically matches the client’s request with nearby verified pros.
- A pro is only notified if their registered service category AND coverage radius (in miles) align with the client’s postcode. This prevents spamming every pro on the platform.
3. Alerts to Matched Pros
- Each matched pro receives an email notification containing lead details such as the service type, the first half of the postcode, and an “URGENT” badge if applicable.
- They can also instantly view the lead in their Pro Dashboard.
4. Unlocking the Lead with Credits
- On the dashboard, the lead card displays the client’s first name and a summary of the job, but the contact details remain hidden.
- To reveal the client’s phone number and full contact info, the pro must spend “credits” from their wallet. (Credits are purchased in tiers, with a minimum of 5, and expire 60 days after purchase).
5. Direct Contact with the Client
- Once unlocked, the pro directly calls or messages the client to close the job themselves. IDAA operates purely as a lead-generation platform, meaning the actual booking and payment for the work happen directly between the client and the pro.
The Three User Roles
The platform features dedicated panels tailored for three distinct user types:
- Client: Posts job requests, views matched pros’ profiles, and leaves 1–5 star reviews after the job is completed.
- Pro (Provider): Maintains a public profile featuring a photo gallery, reviews, and a shareable short link with a QR code. They manage their leads, credits, and billing history (including PDF invoices) directly from their dashboard.
- Admin: A private management area with 11 distinct tabs for overseeing users, providers, requests, credits, email logs, and more. Admins can manually send verification emails, grant free credits, and monitor the entire ecosystem in real-time.
Trust & Security Features
To ensure a safe environment for all users, the platform incorporates strict security measures:
- Verification: Mandatory email and phone number (OTP via SMS) verification during account creation.
- Identity Gate: An identity confirmation gate must be passed before a pro can view sensitive match details.
- Data Protection: Strict data protection rules apply — a client’s contact details are exclusively visible to the pro who paid to unlock them.
- Legal Compliance: Fully equipped with UK-compliant cookie consent and an audit trail across 11 comprehensive legal pages.
The Business Model
IDAA’s revenue is generated entirely by selling credits to pros. The platform is completely free for clients to use. Pros, on the other hand, only pay for the specific leads they want to contact. This means every pound a professional spends on the platform is directly tied to a real, matched, and local job opportunity.
